Case Study – Outerknown
Developed for the launch of the inaugural Kelly Slater Collection, this project translated a single creative vision across campaign, retail, digital, social, email, and advertising channels. The result was a unified brand experience designed to introduce the collection with clarity, consistency, and purpose.
Brand Foundation
The Kelly Collection was designed as a premium extension of Outerknown, balancing Kelly Slater's minimalist approach to style with the performance, versatility, and sustainability that define the parent brand. The result was a visual system rooted in timeless photography, ocean-inspired color, and understated design.
The Icon, The Color, The Slogan
Seasonal Photography
A foundation of black-and-white photography established a timeless, refined tone, while moments of color brought energy, movement, and connection to the ocean. Together, they created a visual language that carried consistently across retail, digital, social, and print.
All photos by Todd Glaser.
Campaign & Print
A cohesive campaign system was developed for retail, print, and outdoor applications, introducing the collection through a consistent visual language built around Kelly's lifestyle, travel, and connection to the ocean.
Email Marketing
Launch and product-focused email campaigns designed to introduce the collection and highlight key product stories.
Website Experience
Dedicated homepage and collection landing pages extended the campaign while creating a seamless path from storytelling to conversion.
Social Content
A cohesive campaign system was developed for retail, print, and outdoor applications, introducing the collection through a consistent visual language built around Kelly's lifestyle, travel, and connection to the ocean.